The importance of office design and perks

How might office design andfor tech companies one day impact traditional companies office space, hiring and retention? Will there be a ‘solo’ effect where tech workers get all the perks, collaborative and supportive office design, no-cost lunches and dinners, be allowed to bring their dogs to the office, and not tell their friends, not affect ‘traditional’ company hiring? I can just hear the HR speech now from the insurance or financial planner, “Well, we don’t pay as much, the office is boring, no foosball, no free food, and you can’t ride your bike to work, but at least you get your office cubicle – and no, you can’t use your iPad for company business…” Wonder where the creative, excited new millennials are headed?